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Ryan Thomas

Digital Copywriter & Corporate Content Developer

  • WELCOME
  • EXPERTISE
  • WORK
  • SAMPLES
  • LINKEDIN
  • CONTACT ME
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    Greetings from leafy-green Pennsylvania!

    I'm a digital copywriter & dynamic corporate content developer,

    working professionally as a medium between the good work people do

    in their daily lives, careers, philanthropy, and creative pursuits —

    and the people who deserve to know about it.

  • Skills

    Here are some of my professional talents:

    Copywriting

    • Corporate marketing / communications for B2B & B2C audiences
    • AP style news journalism
    • Interviews
    • Press releases
    • Website landing pages
    • Ad copy: radio scripts & print advertorials
    • Social media copy
    • White papers
    • Deep-dive research
    • Industry trends & thought leadership
    • Digital newsletters
    • Blog posts
    • Company brochures
    • Product catalogs
    • Company boilerplates
    • SMS opt-in marketing blasts
    • Funnel-driven email sequences
    • RSVPs, formal invitations, and thank-you letters
    • Award submission packets
    • Internal marketing reports

    Technical Content Development

    • Technical process manuals
    • Corporate team policy documents
    • Job aids
    • Planning materials for sustainable future-state business workflows

    Multi-Media Content Production

    • Photography
    • Videography
    • Custom jingles & music videos
    • Visual soundbites
    • Podcasts
    • Landing page design
    • Social media graphics
    • Printed assets (e.g. flyers, brochures, and newsletters)
    • Promotional gear (e.g. branded pins, mugs, and masks)

    Deep-Matrix Project Management

    • Brainstorming new content ideas, topics, and campaign strategies
    • Meeting with team leaders, business planners, and subject matter experts to understand horizontal & vertical needs and define project scope
    • Driving project lifecycles from concept to completion
    • Managing multiple project deadlines
    • Coordinating content production across multiple remote teams
    • Ensuring project collaborators stay on track with targeted schedule markers
    • Maintaining clear communication channels during peak project hours
    • Working strategically to unite diversely-motivated project partners under common goals

    Digital Content Management

    • Website (Wordpress and Drupal)

    • Email (Constant Contact, Mailchimp, and Marketo)

    • Social media (LinkedIn, Facebook, Twitter, Hootsuite, Instagram, TikTok, and YouTube)

    • Print design (Canva, Adobe InDesign, and LucidPress)

    • Content calendars (Airtable, Trello, and Google Docs / Forms)

    • Creative automation tools (TyCAT)

  • Experience

    Here are some of the professional teams my work has supported:

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    Microsoft

    Content Development Consultant

    March 2023 - June 2024

    Full-time

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    Tyler Technologies, Inc.

    Content Writer

    Oct 2021 - March 2022

    Contract

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    Cambridge College

    Marketing & Communications Specialist

    Feb 2020 - Aug 2021

    Full-time

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    Boston Harbor Now; Gravyty;

    Ibis Reproductive Health

    Marketing & Communications Consultant

    Aug 2018 - Dec 2019

    Multiple contracts

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    Hollister Staffing

    Marketing Copywriter

    Aug 2017 - July 2018

    Full-time

  • Projects

    Here are a few samples of my professional work:

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    Hollister Staffing

    Monthly Tech E-Newsletter - "INTECH: Diversity is an Active Verb"

    Every month, as Hollister Staffing's Marketing Copywriter, I was responsible for producing two research-driven newsletters focusing on HR and Tech trends as they relate to the staffing industry.

     

    My report for April 2018's "INTECH" newsletter focused on corporate strategies for improving inclusive hiring practices and workforce diversity within Boston's technology sector.

     

    The release of this newsletter was scheduled to coincide with a panel discussion Hollister Staffing hosted the following month, titled "Diversity & Inclusion At Work."

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    Cambridge College

    Landing Page - Women's History Month

    As Cambridge College's Marketing & Communications Specialist, one of my jobs was to produce timely and relevant landing page copy for the college website.

     

    To commemorate Women's History Month in March 2021, I wrote a series of profiles celebrating powerful woman achievers from the college's vibrant and legacious alumni community.

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    Boston Harbor Now

    E-Newsletter - Fall / Winter 2019 Edition

    As part of my contract with Boston Harbor Now, I was tasked with managing multiple newsletters for the non-profit.

     

    For each newsletter lifecycle, my chief responsibilities were:

    • soliciting prioritized content from contributing department stakeholders,

    • proofreading & copyediting each line of copy,

    • arranging content into the proper templated layout,

    • testing all hyperlinks for accuracy & functionality,

    • securing unanimous executive approval, and finally

    • distributing the finalized product to the opted-in subscriber list via Mailchimp.

     

    When I helped produce the Fall / Winter 2019 donor newsletter, I was excited to take on the responsibility of leading creative design.

     

     

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    The Human Variety Hour

    Creator, Producer, Host, and Creative Marketing Director

    From June 2018 to February 2020, I ran a monthly inclusion-oriented variety show featuring comedians, musicians, drag performers, and a live band. The idea for the Human Variety Hour began with my dream to create the type of live show experience I couldn't seem to find in Boston's comedy & music scenes: one which merrily welcomed all outsiders.

     

    I hosted the show at a four locations in the Greater Boston Area, including Jacque's Cabaret, Dorchester Art Project, Lizard Lounge, and the Jungle.

     

    For each show, I was the talent booker, producer, host & tone-setter, as well as creative marketing director. I designed show posters, built a website, launched a podcast, and managed multi-channel content marketing campaigns for each show with social media blasts, paid promotions, and collaborations with local venue and event organizers (e.g. the Boston Calendar, Meetup, and JP Porchfest).

     

    It remains one of my life's most creatively fulfilling experiences.

  • Let's jam!

    Need specialized content? Send me a message...

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